{"id":15422,"date":"2026-02-09T17:07:51","date_gmt":"2026-02-09T16:07:51","guid":{"rendered":"https:\/\/dokonline.nl\/?post_type=case-study&#038;p=15422"},"modified":"2026-02-09T17:11:23","modified_gmt":"2026-02-09T16:11:23","slug":"zusss-seo","status":"publish","type":"case-study","link":"https:\/\/dokonline.nl\/en\/case-study\/zusss-seo\/","title":{"rendered":"How Zusss unlocked fast growth by getting the basics right"},"content":{"rendered":"<style>.kadence-column15422_3677ec-74 > .kt-inside-inner-col,.kadence-column15422_3677ec-74 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column15422_3677ec-74 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column15422_3677ec-74 > .kt-inside-inner-col{flex-direction:column;}.kadence-column15422_3677ec-74 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column15422_3677ec-74 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column15422_3677ec-74{position:relative;}@media all and (max-width: 1024px){.kadence-column15422_3677ec-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column15422_3677ec-74 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column15422_3677ec-74\"><div class=\"kt-inside-inner-col\">\n<p>We built a&nbsp;<a href=\"https:\/\/dokonline.nl\/en\/shopify-seo-agency\/\">practical Shopify SEO system<\/a>&nbsp;that combines technical cleanup, collection structure, and a fast, category-first rollout so improvements compound over time.<\/p>\n\n\n<style>.kt-accordion-id15422_db227b-84 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id15422_db227b-84 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id15422_db227b-84 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:var(--global-palette6, #718096);color:var(--global-palette7, #EDF2F7);padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id15422_db227b-84:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > 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.kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id15422_db227b-84:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette3, #1A202C);}.kt-accordion-id15422_db227b-84:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15422_db227b-84:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id15422_db227b-84:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( 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#3182CE);border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}.kt-accordion-id15422_db227b-84:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id15422_db227b-84:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id15422_db227b-84:not( 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.kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id15422_db227b-84 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id15422_db227b-84 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id15422_db227b-84 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id15422_db227b-84 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id15422_db227b-84 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id15422_db227b-84 .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id15422_db227b-84 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id15422_db227b-84 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id15422_db227b-84 kt-accordion-has-6-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane15422_b4fc35-a1\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Technical audit + prioritized action plan<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>We delivered a&nbsp;<a href=\"https:\/\/dokonline.nl\/en\/technical-seo-audit\/\">detailed site audit<\/a>, including a recorded video walkthrough and a prioritized action list in a working sheet. The focus was on sitewide signals that impact crawlability and site understanding: fixing 404s, strengthening internal linking, improving breadcrumb consistency, resolving hreflang issues, and implementing structured data so search engines can interpret key page elements more reliably.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane15422_68ba4f-6f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Category-level topical map to close collection gaps<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>We created a category-level&nbsp;<a href=\"https:\/\/dokonline.nl\/en\/strategy\/\">content strategy<\/a>&nbsp;to translate real search demand into a cleaner collection structure. This made it easier to identify missing collection categories and prioritize what to launch first. The result was a more intuitive product setup that reflects how people shop, and helps search engines understand and show the right pages.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane15422_6def48-7d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Collection page rollout + content packs + QA<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>We started with collections and shipped copy packs designed for Shopify collection pages: a clear H1, a strong introductory block, meta tags, and supporting H2\/H3 structure to reinforce relevance. We then reviewed implementation and tracked results internally, so the rollout stayed consistent even as improvements continued beyond the first batch.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We built a&nbsp;practical Shopify SEO system&nbsp;that combines technical cleanup, collection structure, and a fast, category-first rollout so improvements compound over time.<\/p>\n","protected":false},"featured_media":15445,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"case-type":[120],"class_list":["post-15422","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-type-seo"],"acf":[],"taxonomy_info":{"case-type":[{"value":120,"label":"SEO"}]},"featured_image_src_large":["https:\/\/dokonline.nl\/wp-content\/uploads\/2026\/02\/zusss-logo-813x1024.png",813,1024,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/dokonline.nl\/en\/wp-json\/wp\/v2\/case-study\/15422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dokonline.nl\/en\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/dokonline.nl\/en\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":5,"href":"https:\/\/dokonline.nl\/en\/wp-json\/wp\/v2\/case-study\/15422\/revisions"}],"predecessor-version":[{"id":15453,"href":"https:\/\/dokonline.nl\/en\/wp-json\/wp\/v2\/case-study\/15422\/revisions\/15453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dokonline.nl\/en\/wp-json\/wp\/v2\/media\/15445"}],"wp:attachment":[{"href":"https:\/\/dokonline.nl\/en\/wp-json\/wp\/v2\/media?parent=15422"}],"wp:term":[{"taxonomy":"case-type","embeddable":true,"href":"https:\/\/dokonline.nl\/en\/wp-json\/wp\/v2\/case-type?post=15422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}