An H1 tag is the technical term for the main heading of a webpage. This heading plays an important role in how search engines like Google evaluate your page. When used correctly, the H1 tag contributes to better visibility in search results. In this article, you’ll learn what an H1 tag is, where to place it, how to write it, and how it fits into the structure of your page.
What is an H1 tag?
An H1 tag is the main title of a page and is used to signal to search engines what the page is about. This tag tells Google that the heading is the most important one on the page. Often, when creating a page, you’ll need to manually indicate which heading should be marked as H1.
The H1 tag is part of on-page SEO and helps improve the visibility of your website in search results. However, it’s essential to apply the tag correctly.
Where do you place an H1?
You should place the H1 tag at the top of the page as the first heading. Make sure there is only one H1 tag per page. Other headings, such as H2 or H3, should not appear above the H1. Later in this article, you’ll learn more about the hierarchy of subheadings.
How do you write the H1 tag?
Start by conducting keyword research. The primary keyword you want to rank for should be included in the H1 tag, ideally placed as close to the beginning of the title as possible. However, it must still read naturally and originally.
In addition to including the keyword, the title should be engaging and encourage users to continue reading. You can look at competitors for inspiration and then create a unique, compelling title that matches the content of your page.
What comes after the H1 tag?
The H1 tag is typically followed by an H2 tag, which introduces a key subtopic. Within a section defined by an H2, you can use an H3 tag for further subdivision. Although it’s rarely necessary to go beyond an H3, there are six levels of heading tags in total (H1 through H6) to help structure your content.
