E-Commerce SEO Agency

Stay visible, win trust, and grow revenue with e-commerce SEO strategies built for Google and the AI era.

A unique strategy that unites your brand, target audience, and Google/AI;
Best in class SEO content: search engine and AI-proof;
New insights into conversion opportunities;
100% transparent: full access to all analyses, activities, and documents;

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100+

Completed over 100+ projects with proven results

Direct access to senior experts at all times, guaranteeing maximum satisfaction

Future-proof strategies built for every search engine and AI bot

A unique dashboard providing real-time data insights

Brands that have trusted us

The challenge: your e-commerce site is losing visibility

Search is evolving. AI, voice assistants, and product recommendation engines now decide which brands get seen – and which get left behind.

Does this sound familiar?

Your category and product pages rarely appear in top search results.;
Competitors with weaker offerings outrank you for high‑value keywords;
Organic traffic is slowing as Google SGE and ChatGPT surface other stores;
Internal linking and product architecture have grown without a clear plan;
You’re unsure how to optimize for AI search, structured data, and topical authority;

Without a future‑ready webshop SEO strategy, you’re leaving revenue on the table. The problem? Revenue losses pile up, month after month.

Find out how your webshop can grow faster?

Get a free quick scan. We’ll analyze your website and explore growth opportunities with you in a no-obligation consultation.

The solution: AI‑proof e-commerce SEO that drives sales

At Dok Online, we combine technical e-commerce SEO, semantic structuring, and conversion‑focused content to make your online store the most relevant result — for Google, AI tools, and your ideal buyers.

With us, you get:

Every recommendation is focused on measurable sales outcomes.

Product and category catalogue optimized for AI search visibility and top organic rankings.

Build the foundation for long-term growth today. In six months, we as an SEO agency aim to deliver +20-25% more qualified traffic.

Experienced with Shopify, Magento, WooCommerce, custom CMS, and webshop migrations.

Three SEO specialists discussing an e-commerce SEO project using a tablet.

Here’s how we work with brands

Our 5‑step e-commerce SEO process delivers clarity, structure, and growth. Be it the work on a Shopify store tor a custom set-up, our e-commerce experts will work with you every step of the way.

Align

Define business objectives, KPIs markets, audience, competitors, and other relevant information.

Discover

Audit technical SEO, product/category pages, and internal link health.

Map

Build a Topical Authority blueprint to outline how we will achieve our goals.

Expand

Optimize PLPs, PDPs, blog content, and category hubs, fix technical gaps, and grow or maintain off-page authority. We decide together on what’s the best fit.

Stabilise

Clear reporting, implementation guidance, and a scalable SEO system.

E-commerce SEO strategy process visually displayed

What deliverables can you expect in our collaboration?

The deliverables of a typical e-commerce SEO campaign include:

A master strategy document that outlines how we will leverage SEO to help our store grow. Language independent and ready to be rolled out in as many markets as you need.

The full technical foundation of your store, done right. From crawlability, indexation and site architecture to internal linking, structured data and Core Web Vitals, faceted navigation and product variant handling, so Google can reach and understand every page and shoppers get a fast, clean store.

Detailed content briefings that can be turned into converting copy of any language. Optional: We can either train your writers on semantic copywriting, or provide you with the copy that is ready to publish.

Helping your brand appear elsewhere in places that earn Google’s and AI engines’ trust.

Dashboards that show a simplified version of the data – how your brand is performing across different segments in the market with keywords, visibility, sales, and conversions data.

A visual highlighting how ecommerce SEO works by focusing on search visibility, site technicals, and branding.

Customer reviews

”Proud of the result”
Dok Online guarantees custom work. They have a lot of knowledge about both current and new developments. This has resulted in a website to be proud of. Of course, also happy with an exceptionally good ranking on Google. Thanks again!
Sander Blankendaal
Bootuitjes.nl
“High quality and honest”
We have been working with Dok Online as an SEO partner for our clients for over a year now. Their knowledge level is high, and they are honest about the results you can expect. All in all, several of our largest clients now work with Dok Online, and the results speak for themselves.
Vincent Stoit
UPTMZ
“Very happy”
Very happy with the dedicated team at Dok Online! Thanks to them, we have grown from 2000 organic visitors per month to over 15000.
Bas Smeets
Maak Jouw Impact
“Highly recommended”
Dok Online assisted us with the SEO migration in our re-platform project to Shopify. They were very structured, implementing a clear plan with multiple checks and follow-ups to ensure a smooth transition. Their professionalism and organized approach made the process seamless and efficient. We are satisfied with their work and their impact on securing our SEO performance. Highly recommended for anyone needing expert assistance with SEO migration.
Simon Hetland
Naked Copenhagen
”Great partner”
Dok Online is a great partner to work with. The results speak for themselves and certainly meet the expectations that were set. Communication is clear, timely, and personal. You ask a question by email and you even get a detailed video response. Dok Online thinks along with you and ahead. Here’s to more growth.
Maarten Versteegh
Buikbeeld

Our customers’ results

From top 30 to top 3. From content chaos to measurable results.

NAKED Copenhagen

331% in the category New Balance

Budget Ongedierte Bestrijden

60%+ monthly revenue from organic traffic

RJ Bodywear

Non-branded traffic x10 compared to 2023

Doe Nederland

From 12K to 54K organic visitors in 3 months

Bootuitjes

From 0 to +17K organic visitors in 3 years

AmerikaNu

From €0 to €1 million revenue from organic traffic in 3 years

Our team with experts

David van Brakel

Founder & strategist

Eline War

E-commerce specialist

Chirag Dubey

SEO specialist

Expertise across leading e-commerce platforms

Most asked e-commerce questions

E-Commerce SEO costs differ per client but most clients invest €5–20k/month based on site size, platform, and scope.

An e-commerce SEO campaign should deliver results within 4 – 6 weeks. Real measurable growth typically starts within a few months of implementation.

Our e-commerce SEO clients experience an average ROI of +25–30% more targeted traffic, plus higher product conversions.

Yes, the SEO strategy we create forms the foundation for every language of your webshop. Our e-commerce experts have extensive experience with large, multilingual webshops. That’s why our recommendations and optimizations apply to every language of your site. In addition, our content team includes specialists who speak and write fluent Dutch, English, and German.

Get in touch today

Our team is ready for you every business day. Leave your details and receive more information about options, pricing, and more within 24 hours.