Shopify SEO Agency

Stay visible, attract buyers, and grow your store with Shopify SEO services built for Google and the AI era. We help Shopify brands build clear, future-proof visibility with strategies that connect your audience, your products, and how search engines understand intent.

A growth strategy tailored to your Shopify store.
Content built to be both search-engine-proof and AI-proof.
New insights into your customer journeys and conversion barriers.
Practical guidance on improving Shopify collections, product pages, and on-site structure.
Full transparency: every analysis, activity, and document is accessible to you.

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100+

Completed over 100+ projects with proven results

Direct access to senior experts at all times, guaranteeing maximum satisfaction

Future-proof strategies built for every search engine and AI bot

A unique dashboard providing real-time data insights

Why Shopify SEO is different (and where brands struggle)

Shopify is built for ease of use, but that simplicity limits how search engines understand your store. Many brands see growth slow down not because of weak products, but because the platform creates SEO problems that need specialist attention.
Here are some issues you may have come across when trying to rank your Shopify store:

Shopify places every product and collection in fixed folders like /products/ and /collections/. It looks tidy but restricts how you can structure your site for relevance. We strengthen this structure with internal linking and semantic relationships that guide Google through your catalog and preserve authority.

Each color, size, or configuration can create separate URLs that dilute authority. We consolidate those variations using canonical rules and structured data so your main product pages build and keep ranking power.

Many Shopify themes limit what you can change in metadata, headings, and schema. Our technical team works directly in the Liquid framework to expand SEO flexibility without breaking the design or functionality of your theme.

Every additional app loads scripts that slow your site. Slow pages lead to lost rankings and abandoned carts. We audit your entire tech stack, as a part of our thorough technical SEO audit to help you identify what’s holding your brand back and what can be done to improve them further.

Shopify’s default Product schema covers the basics but misses key signals for AI-driven search. We implement rich markup for products, breadcrumbs, and reviews so your store earns richer results and more visibility in generative search.

Collection descriptions, blogs, and product texts often overlap without a clear hierarchy. We design a topical map that connects every category and page, helping both search engines and customers find relevant content quickly.

Let’s find out what’s holding your Shopify store back?

Get a free quick scan today with no obligation. Our Shopify SEO experts will take a look at your store and identify growth opportunities.

The solution: Future-proof Shopify SEO strategies

The Dok Online approach is simple: build the right structure, create clear content, and improve technical performance. When these three elements work together, your Shopify store becomes easier for Google and LLMs to understand and easier for customers to buy from. A side benefit: your ad spends go down too!

We review your entire Shopify setup to understand what supports growth, what blocks it, and where improvements matter most.

We build clear topical structures that organise your collections, products, and blogs so both search engines and customers understand your catalog.

We shape your navigation and internal link structure so the whole store becomes easier to crawl, interpret, and scale.

We deliver audit-driven checklists your team uses to reduce scripts, app weight, and theme noise for faster performance.

We highlight friction points and user patterns that influence buying behavior, helping you turn more visitors into customers.

Our Shopify SEO experts provide structured guidance, insights, and tracking so improvements stay on course and your organic performance continues to grow.

Three SEO specialists discussing an e-commerce SEO project using a tablet.

Our Shopify SEO services

Where other Shopify SEO agencies promise fast results, we promise long-term growth and AI-proof stability. Our work is grounded in careful research, structured frameworks, and sustainable SEO principles that protect your store from volatility and help you grow with confidence.

Technical Shopify SEO

We audit Shopify’s technical setup so crawlability, indexation, speed, and structure support scalable organic growth.

Keyword research & topical mapping

We map how customers search into topical clusters that guide hierarchy, URLs and internal links.

Shopify content optimization

We optimize Shopify collection, product, and blog content with clear structure, strong metadata, and text written to be understood by both search engines and modern AI assistants.

Link building

We earn relevant backlinks that reinforce clusters and strengthen product and collection pages in search.

Template and page design recommendations

We give teams SEO-first specs for templates, headings and links that improve UX and conversion.

Shopify migration support

We plan Shopify migrations around SEO, mapping URLs and redirects so visibility and traffic are protected.

Shopify international SEO

We configure hreflang and localization so each market sees the right version of your Shopify store.

E-commerce SEO strategy process visually displayed

These Shopify users went before you

What our Shopify clients say about us

Clients choose Dok Online for Shopify SEO services that create lasting growth through structure, consistency, and measurable performance. Here’s what they have to say about our work:

”Proud of the result”
Dok Online guarantees custom work. They have a lot of knowledge about both current and new developments. This has resulted in a website to be proud of. Of course, also happy with an exceptionally good ranking on Google. Thanks again!
Sander Blankendaal
Bootuitjes.nl
“High quality and honest”
We have been working with Dok Online as an SEO partner for our clients for over a year now. Their knowledge level is high, and they are honest about the results you can expect. All in all, several of our largest clients now work with Dok Online, and the results speak for themselves.
Vincent Stoit
UPTMZ
“Very happy”
Very happy with the dedicated team at Dok Online! Thanks to them, we have grown from 2000 organic visitors per month to over 15000.
Bas Smeets
Maak Jouw Impact
“Highly recommended”
Dok Online assisted us with the SEO migration in our re-platform project to Shopify. They were very structured, implementing a clear plan with multiple checks and follow-ups to ensure a smooth transition. Their professionalism and organized approach made the process seamless and efficient. We are satisfied with their work and their impact on securing our SEO performance. Highly recommended for anyone needing expert assistance with SEO migration.
Simon Hetland
Naked Copenhagen
”Great partner”
Dok Online is a great partner to work with. The results speak for themselves and certainly meet the expectations that were set. Communication is clear, timely, and personal. You ask a question by email and you even get a detailed video response. Dok Online thinks along with you and ahead. Here’s to more growth.
Maarten Versteegh
Buikbeeld

Our customers’ results

From top 30 to top 3. From content chaos to measurable results.

NAKED Copenhagen

331% in the category New Balance

Budget Ongedierte Bestrijden

60%+ monthly revenue from organic traffic

RJ Bodywear

Non-branded traffic x10 compared to 2023

Doe Nederland

From 12K to 54K organic visitors in 3 months

Bootuitjes

From 0 to +17K organic visitors in 3 years

AmerikaNu

From €0 to €1 million revenue from organic traffic in 3 years

Our team with experts

David van Brakel

Founder & strategist

Eline War

E-commerce specialist

Chirag Dubey

SEO specialist

Expertise across leading e-commerce platforms

Most asked Shopify SEO questions

Our Shopify SEO campaigns start around €2,000 per month, depending on the size of your store and the scope of work. Complex catalogs, migrations, or international setups may require a custom plan.

Most stores see early movement within 8–12 weeks, depending on technical health and competition. Strong, stable results typically develop over 3–6 months as structure and content settle in.

Improved rankings, faster page speed, better indexation, and clearer topical structure are standard outcomes. Stores usually see increased organic sessions, stronger product visibility, and more consistent conversions.

Shopify has unique limitations in URL structure, templates, and theme handling, so a general SEO approach often misses key issues. A Shopify-focused SEO company understands how to work within the platform’s constraints to create stable growth.

Yes, we handle full SEO migration support, including redirects, metadata transfer, structured data, and tracking continuity. This prevents ranking loss and ensures your store launches cleanly on the new theme or platform.

Get in touch today

Our team is ready for you every business day. Leave your details and receive more information about options, pricing, and more within 24 hours.