Dwell time is the amount of time a user spends on a webpage after clicking on a search result, but before returning to the Google search results page. In other words, it indicates how interesting or relevant your page is to the visitor. The longer a user stays, the more likely it is that they…
You’ve written a great article or product page—now it’s time to show your readers and Google exactly what your page is about to optimize your SEO. In this article, you’ll learn how to use heading tags effectively to structure your content in a clear and SEO-friendly way. When should you use an <h1>, <h2>, and…
Alt text, the description of an image added to the HTML code, plays an important role in both your website’s visibility and its accessibility for users. In this article, we’ll explain why alt text is essential, how to write effective alt text, and how to check whether it has been implemented correctly. We’ll also look…
HTTP status codes are responses from a server to a request made by a browser. They indicate whether a page loads correctly, is redirected, or returns an error message. For SEO and website management, it’s essential to understand what these codes mean — they help you diagnose issues and ensure search engines index your site…
Voice search is the act of searching using spoken commands, and it’s rapidly gaining popularity. In this article, you’ll learn what voice search is, how it works, and how to optimize your website for voice-activated queries. What is voice search? Voice search allows users to perform a search using their voice instead of typing. For…
Citations are mentions of your business details on external websites. They play an important role in local SEO and help improve your visibility in local search results. By listing your business information on strategic platforms, you also strengthen your online authority. Creating citations is relatively simple, often free, and a valuable addition to your SEO…
Anchor text refers to clickable words or images that link to another page, either within your website or to an external site. Anchor text is part of your internal linking structure and plays an important role in both user experience and SEO. In this article, you’ll learn what anchor text is, why it matters for…
Internal link building improves your website’s visibility and user experience. Yet it’s rarely implemented correctly. In this guide, you’ll learn everything you need to know about internal link building on your website. What is internal link building? Internal link building refers to placing a link on one page of your website that points to another…
Conversion is the moment a website visitor performs a desired action — such as making a purchase or subscribing to a newsletter. In this article, you’ll learn what conversion means, the difference between micro and macro conversions, how to calculate the conversion rate, and how to optimize conversions on your website. What Is a Conversion?…
A backlink is a hyperlink from an external website pointing to your site. Such a reference sends an important signal to search engines about the value and reliability of your pages. The more relevant websites that link to you, the higher your chances of appearing prominently in search results. In this article, you’ll discover what…
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