Citations: what are they and what do they mean for your website?

Citations: what are they and what do they mean for your website?

Citations are mentions of your business details on external websites. They play an important role in local SEO and help improve your visibility in local search results. By listing your business information on strategic platforms, you also strengthen your online authority. Creating citations is relatively simple, often free, and a valuable addition to your SEO…

Apply Internal Link Building in 4 Steps for Your Website

Apply Internal Link Building in 4 Steps for Your Website

Internal link building improves your website’s visibility and user experience. Yet it’s rarely implemented correctly. In this guide, you’ll learn everything you need to know about internal link building on your website. What is internal link building? Internal link building refers to placing a link on one page of your website that points to another…

Backlinks: What are they and how do I get them?

Backlinks: What are they and how do I get them?

A backlink is a hyperlink from an external website pointing to your site. Such a reference sends an important signal to search engines about the value and reliability of your pages. The more relevant websites that link to you, the higher your chances of appearing prominently in search results. In this article, you’ll discover what…

Content Marketing: what it is and how to use it effectively

Content Marketing: what it is and how to use it effectively

Content marketing is a strategic marketing approach focused on creating and sharing valuable, relevant information to attract and engage a clearly defined audience—without directly promoting a product or service. In this article, you’ll learn how content marketing works, why it’s so effective, and how to use it yourself to build trust, increase visibility, and attract…

Hreflang tags: What are they and how do you set them up?

Hreflang tags: What are they and how do you set them up?

A hreflang tag tells search engines which language and region a page is intended for, ensuring that the right version is shown to the right user. It’s an essential element for websites with multilingual or region-specific content. What is a hreflang tag? A hreflang tag is an HTML attribute that tells search engines which language…