AI overviews, 100+ Top rankings, 10× traffic: AmerikaNu’s SEO breakthrough

Client

AmerikaNu

Market

Travel

meet our Expert
David
Owner

AI overviews, 100+ Top rankings, 10× traffic: AmerikaNu’s SEO breakthrough

Executive summary

AmerikaNu partnered with Dok Online to translate deep travel expertise into a scalable organic growth engine built for modern, AI-driven search. By restructuring the site around real traveler intent using a technical audit, a complete topical map, and focused content clusters, AmerikaNu now appears in Google’s AI Overviews, ranks on page one for 100+ high-value queries, and grew from 3,000 to 20,000+ organic visits – all without ads or backlinks. The result is a scalable, industry-leading presence that keeps compounding month after month.

Local SEO presence for AmerikaNu, as assisted by Dok Online.
Page one ranking for AmerikaNu in the Google Netherlands SERPs, for a highly branded keyword.
AI overview visibility for AmerikaNu, for a high-intent keyword around the 'Round Trip to West America' cluster.

Results

  • Top 10 visibility for dozens of U.S. travel keywords spanning across states and cities (Colorado, Hawaii, New Orleans, and California).
  • Featured in Google AI Overviews in Dutch for high intent searches.
  • Trusted for informational queries around U.S. culture and logistics.
  • Full-funnel coverage across the entire traveler journey, from discovery to decision queries like “best time to visit New York.”
  • Organic traffic scaled from ~3,000 to 50,000+ monthly visits; achieved without ads, paid links, or artificial amplification.
  • Sustainable compounding growth: +30% year-over-year since launch; competing with, and often outranking, major travel publishers.
  • Built on semantic structure, topical authority principles, and optimized for search engines and AI generative engines.

Our approach

AmerikaNu already had real expertise and strong trips. Our job was to turn that into a search-ready structure that reflects how people plan U.S. travel, and how Google measures topical authority across topics.

AmerikaNu’s core offerings were strong, but they did not show up consistently in a market dominated by major travel sites. Important topics on the site were underdeveloped, rankings fluctuated, and organic growth were leveling off despite clear differentiation as a specialist.

Travelers don’t search in one linear journey. They move between broad inspiration, local planning, and themed questions. The site needed a structure that supports those intent paths, so users and search engines can connect destinations, guides, and trip types logically.

We built a Topical Authority Blueprint that mapped the full “U.S. travel graph” AmerikaNu needed to own: pillar pages, supporting clusters, and the depth required per region, city, and trip type. In parallel, we aligned the technical foundation so Google (and AI systems) could crawl, understand, and surface the content confidently through clean architecture, internal linking logic, and indexation-ready templates.

We rolled out the strategy cluster by cluster, starting with the highest-value regions and expanding outward. Each rollout followed a consistent structure: semantically complete pages, intent-led subtopics, and internal links that connected pillars to supporting guides. This region-by-region approach created momentum, reinforced topical authority with every new cluster, and scaled visibility across both commercial and informational searches.

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