Client
AmerikaNu
Market
Travel
Period
2023-2026
Meet out expert
David
Owner
AI Overviews, 100+ Top Rankings, 10× Traffic: AmerikaNu’s SEO Breakthrough
Executive summary
AmerikaNu is a Dutch travel company known for crafting highly personalized U.S. journeys, backed by decades of on-the-ground experience. But their online visibility didn’t match their real-world expertise. To turn that authority into measurable growth, AmerikaNu partnered with Dok Online to build a future-proof SEO framework.
By restructuring the site around real traveler intent using a technical audit, a complete topical map, and focused content clusters, AmerikaNu now appears in Google’s AI Overviews, ranks on page one for 100+ high-value queries, and grew from 3,000 to 20,000+ organic visits – all without ads or backlinks. The result is a scalable, industry-leading presence that keeps compounding month after month.
Our aproach
Travelers don’t search in a straight line. They jump from broad ideas to specific places to practical questions. AmerikaNu had strong content, but it wasn’t arranged in a way that matched this journey. We reorganized the site so both users and Google could follow a clear path from inspiration to planning.
Results
1. Dominating Google’s AI Overviews
AmerikaNu now appears directly inside Google’s AI Overviews for both commercial and informational Dutch travel searches. This includes queries such as “rondreis west amerika,” “rondreis amerika,” “route 66 amerika,” “alle amerikaanse staten,” and “fastfoodketens amerika.”
Being featured in AI Overviews is one of the strongest possible signals of authority today. It means Google considers AmerikaNu a dependable, entity-complete source for planning U.S. trips, cultural context, and travel decision-making.
2. Ranking Across 100+ High-Value Searches
AmerikaNu consistently ranks on page one of Google NL for a wide spectrum of high-value searches, including:
- Commercial travel keywords: route 66 amerika, rondreis amerika, rondreis west amerika
- Entity-level queries: U.S. states, cities, regions, national parks
- General American-context queries: amerikaanse presidenten, fastfoodketens amerika, alle amerikaanse staten
These queries are typically dominated by encyclopedic sources or major travel publishers. Ranking here, especially at the top, confirms:
- Google trusts AmerikaNu beyond individual pages.
- The site has achieved cross-topic entity authority.
- Visibility covers the entire U.S. travel graph: destinations, culture, itinerary planning, and more.
3. Full-Funnel Visibility Across U.S. Travel
Instead of surfacing only for product or destination pages, AmerikaNu now appears at every stage of the traveler’s journey:
- Discovery: rondreis west amerika
- Consideration: beste reistijd new york
- Local experiences: bezienswaardigheden new york
This broad intent coverage increased entry points, boosted brand familiarity, and strengthened Google’s trust in AmerikaNu as an authoritative travel resource.
4. 10× Organic Growth Without Ads
Traffic has grown more than 10×, driven entirely by semantic structure, clean information architecture, and intent-aligned content. There was no ad spend, no paid link building, and no artificial amplification. The increase comes purely from strategic organic optimization.
5. Consistent Year-Over-Year Growth
Each completed content cluster strengthens the next. This creates a compounding flywheel that keeps expanding visibility, even as Google shifts toward more AI-driven results. The structure continues to generate consistent growth without additional input or paid promotion.
