How Zusss unlocked fast growth by getting the basics right

Client

Zusss

Market

E-commerce

meet our Expert

Eline War

Ecommerce specialist

How Zusss unlocked fast growth by getting the basics right

Executive summary

Zusss partnered with Dok Online to grow organic traffic on their Shopify store. Starting in October, we ran a focused SEO sprint: a full-site audit with a prioritized action list, followed by sitewide fixes across internal linking, breadcrumbs, and structured data. We also built a category-level topical map to guide missing collections, and supported it with collection-page copy and QA. Getting those basics right resulted in 90% growth in organic visitors in just three months.

Results

~ 2x growth in non-branded organic visibility.
Broader keyword coverage as collections became easier to discover.
Sitewide structured data implemented, improving how search engines interpret the site.
New collection coverage launched from the topical map, focusing on product-led categories like bomber jackets, basic shirts, blazers, and sweaters.
Implementation reviewed and tracked, ensuring changes went live as intended and stayed consistent as rollout continued.

Our approach

We built a practical Shopify SEO system that combines technical cleanup, collection structure, and a fast, category-first rollout so improvements compound over time.

We delivered a detailed site audit, including a recorded video walkthrough and a prioritized action list in a working sheet. The focus was on sitewide signals that impact crawlability and site understanding: fixing 404s, strengthening internal linking, improving breadcrumb consistency, resolving hreflang issues, and implementing structured data so search engines can interpret key page elements more reliably.

We created a category-level content strategy to translate real search demand into a cleaner collection structure. This made it easier to identify missing collection categories and prioritize what to launch first. The result was a more intuitive product setup that reflects how people shop, and helps search engines understand and show the right pages.

We started with collections and shipped copy packs designed for Shopify collection pages: a clear H1, a strong introductory block, meta tags, and supporting H2/H3 structure to reinforce relevance. We then reviewed implementation and tracked results internally, so the rollout stayed consistent even as improvements continued beyond the first batch.