Authority

Citations are mentions of your business details on external websites. They play an important role in local SEO and help improve your visibility in local search results. By listing your business information on strategic platforms, you also strengthen your online authority. Creating citations is relatively simple, often free, and a valuable addition to your SEO…

Anchor text refers to clickable words or images that link to another page, either within your website or to an external site. Anchor text is part of your internal linking structure and plays an important role in both user experience and SEO. In this article, you’ll learn what anchor text is, why it matters for…

Internal link building improves your website’s visibility and user experience. Yet it’s rarely implemented correctly. In this guide, you’ll learn everything you need to know about internal link building on your website. What is internal link building? Internal link building refers to placing a link on one page of your website that points to another…

A backlink is a hyperlink from an external website pointing to your site. Such a reference sends an important signal to search engines about the value and reliability of your pages. The more relevant websites that link to you, the higher your chances of appearing prominently in search results. In this article, you’ll discover what…

Domain authority is an indicator of your website’s trustworthiness and visibility within search engines.It reflects how well your domain performs in terms of SEO compared to other websites. In this article, you’ll learn exactly what domain authority is, why it matters for your online visibility, and how to strengthen it step by step. What is…

Citation Flow is a metric that indicates how many websites are linking to yours. But do more links automatically mean a better score? In this article, you’ll learn how Citation Flow actually works—and why it plays a key role in your online visibility. What is Citation Flow? Citation Flow is a metric designed to predict…

Trust Flow is a metric that indicates the trustworthiness of your website, based on the quality of incoming links. This article explains what Trust Flow measures, why it affects your SEO, and how you can improve your score. What is Trust Flow? Trust Flow (or Majestic Trust Flow) is a score between 0 and 100…