SEM

Loss aversion is the psychological principle that people are more strongly motivated to avoid a loss than to achieve an equivalent gain. This reaction makes loss aversion an effective technique for creating more persuasive content and encouraging visitors to take action. What does loss aversion mean? Loss aversion is the psychological principle that people place…

Conversion is the moment a website visitor performs a desired action — such as making a purchase or subscribing to a newsletter. In this article, you’ll learn what conversion means, the difference between micro and macro conversions, how to calculate the conversion rate, and how to optimize conversions on your website. What Is a Conversion?…

A search engine is a program that allows you to search through digital information. Learn what a search engine is, how it works, which search engines exist, and what you can do with them. What is a search engine? A search engine is a program that allows you to search through large amounts of information….

Paid traffic refers to website visitors who arrive via paid advertisements, such as Google Ads or sponsored results in Bing. It’s a fast way to gain visibility, attract more visitors, and drive conversions. This article explains what paid traffic is, how it works, its benefits, and how it compares to organic traffic. What is paid…