Crawling is a common term in the online world of SEO. If you want to optimize your website, it is important to know how the search engines evaluate your website. Crawling is part of this.
What does crawling mean?
Crawling is what the search engines do to explore your website so that your website can be indexed. They do this by using a search engine software called bots.
How your website is indexed affects the findability of your website. If your site cannot be crawled properly, your pages will not be shown in Google’s results.
How can you make your site crawl better?
You can make your site crawl better by using smart internal links. Internal links are hyperlinks that point from one page on your website to another page on the same site. They make it easier for search engines to discover and index your content.
Place links on each page to relevant other pages within your website – and vice versa. This way, you ensure that no page is “clogged” and improve the visibility of your entire website.
Note that only internal links are not enough. For optimal findability, you must also pay attention to things like content quality, loading speed and mobile usability.
