Knowledge
What is voice search and why does it matter for SEO?
Voice search is the act of searching using spoken commands, and it’s rapidly gaining popularity. In this article, you’ll learn what…
What is paid traffic?
Paid traffic refers to website visitors who arrive via paid advertisements, such as Google Ads or sponsored results in Bing. It’s…
What is organic traffic and why is it important?
Organic traffic includes all visitors who land on your website through unpaid search results in search engines like Google. Unlike ads,…
What is an H1 Tag and how do you use it?
An H1 tag is the technical term for the main heading of a webpage. This heading plays an important role in…
What is a search engine and what can you do with it?
A search engine is a program that allows you to search through digital information. Learn what a search engine is, how…
Trust Flow: What is it and why does it matter?
Trust Flow is a metric that indicates the trustworthiness of your website, based on the quality of incoming links. This article…
The importance of crawling for your website
Crawling is a common term in the online world of SEO. If you want to optimize your website, it is important…
The 7 HTTP Status Codes Explained
HTTP status codes are responses from a server to a request made by a browser. They indicate whether a page loads…
Semantic SEO guide: How to boost your business visibility online with semantic search in 2025
SEO has changed – it is all about the semantics now. If you’re still relying on keywords alone, your rankings, traffic,…
On-page SEO guide 2025: 10 steps for higher ranking & conversions
On-page SEO is no longer just about tweaking keywords or writing a decent blog. Since that is where people are interacting…
No-index
A no-index tag prevents a page from being included in the search results of Google or other search engines. The page…
LSI Keywords: How semantic terms help you rank higher in Google
The term Latent Semantic Indexing keywords (LSI keywords) is increasingly common in the context of modern search engine optimization (SEO). While…
Hreflang tags: What are they and how do you set them up?
A hreflang tag tells search engines which language and region a page is intended for, ensuring that the right version is…
How do you build domain authority?
Domain authority is an indicator of your website’s trustworthiness and visibility within search engines.It reflects how well your domain performs in…
Dwell time: Improve dwell time on your website in 3 Steps
Dwell time is the amount of time a user spends on a webpage after clicking on a search result, but before…
Conversion: How to measure and optimize it
Conversion is the moment a website visitor performs a desired action — such as making a purchase or subscribing to a…
Content Marketing: what it is and how to use it effectively
Content marketing is a strategic marketing approach focused on creating and sharing valuable, relevant information to attract and engage a clearly…
Citations: what are they and what do they mean for your website?
Citations are mentions of your business details on external websites. They play an important role in local SEO and help improve…
Citation Flow: What is it and why does it matter?
Citation Flow is a metric that indicates how many websites are linking to yours. But do more links automatically mean a…
Apply Internal Link Building in 4 Steps for Your Website
Internal link building improves your website’s visibility and user experience. Yet it’s rarely implemented correctly. In this guide, you’ll learn everything…
Anchor Text: A complete guide
Anchor text refers to clickable words or images that link to another page, either within your website or to an external…